Black Friday is a Western Tradition whereby retailers get to sell their products at a discounted price, This particular tradition as now found root in Nigeria whereby e-commerce platforms such as Konga, Jumia , Shoprite make online campaigns that attract consumers

Things you should know about Black Friday

1,. Black Friday isn't a Halloween themed holiday, or a horror movie opening but a marketing strategy for businesses and comes up every Last Friday in the Month of November

2. Discounted prices
This is the best time to shop online for all you need for Christmas as most retailers give out discount reaching up to 50% on goods purchased.

3. Fast Fingers
If you like shopping online then the best advice is to log on to your e-commerce platform as early as possible in other to get hold of the best offers and also not to be held back by due to high traffic to these site.

4. More Customers
If you are a retailer then this is the best time to attract more customers if you have the right campaign and offers

5. Sold Out
One good thing about Black Fridays to retailers is that your  old goods get sold out if you put the right the discount offers on your goods and to consumer be sure that at least 70% of the goods with discounted offers are old inventory that needs to be cleared.

What is clear, however, is that you must do Black Friday well if you are going to do it at all – or else you might end up with disappointment and anger

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